OUR.ai is a collaboratory of professional user, market, and product researchers working together on developing tooling and best practices to ensure shared knowledge and development for our profession.
As AI reshapes how research gets done, user, market, and product researchers face a gap: the tools, frameworks, and best practices haven't keep pace with how fast the landscape is shifting. Methodological debates rage about AI-moderated interviews, synthetic participants, and automated synthesis. The field lacks shared infrastructure to navigate these new modalities with rigor.
OUR.ai exists to build that collective foundation by creating open tooling, publishing methodologically grounded research, and developing frameworks that help researchers work with AI thoughtfully and effectively.
Create and maintain open-source resources for AI-augmented research, from templates to analysis tools.
Conduct and publish research on AI research methods, rigor standards, and best practices for user research.
Build a community where researchers share knowledge, debate methodologies, and collectively advance user research practice.
We believe in rigorous methodology and data-driven insights. Our work is grounded in established research practices.
We believe research tools and findings should be shared openly. Our tooling is free, our papers are free, our community is open.
We believe the best research comes from diverse perspectives. We actively seek contributors from different backgrounds and disciplines.
We believe in sharing new ideas and learning from small experiments. Not every experiment will succeed, but every one teaches us something.
We believe in shipping usable tools over perfect specifications. We prioritize practical impact over theoretical purity (but we still appreciate theory!).
We believe in sharing knowledge freely. We create resources to help researchers at every level improve their practice.
Whether you're a seasoned user researcher or just starting out, there's a place for you in OUR.ai. We need diverse perspectives and skills.
Visit our Google Form to signal your interest in the working group and provide input into what work we should do!
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